Hola! :)

Finally, my very own blogspot! wooot! This is actually gonna be my sort of temporary portfolio online not until i've created my own site. Nonetheless i'm pretty sure that the blog will do just fine for now. :) So what should you expect? well, you'll see a collection of selected works that i've done through the years as a senior art director from McCann Erickson, a multimedia aficionado using Adobe AfterEffects, Adobe Premiere, and Macromedia Director; and as an occasional graphic designer or creative director for special projects. My blog should give you an idea of my approach to design and art direction so feel free to let me know what ya think about it. Good or bad, im sure it'll help me one way or another :) So welcome and enjoy! :)

The cascaded down line sheets developed for their website and marketing needs.:)

The evolution look of the world's greatest OCCI Leap batch 34.:) Eventually cascaded down to a souvenir program, tickets for the performance eve at the CCP, stickers, video loop, and the logo itself.

My very first children's book project in collaboration with my friend Jessica Encomienda. Twas fun, enlightening and something i look forward to doing again!:)



Some studies i made for a Shell annual report/CD.



My proposal for the Store outlet look. ahhh... hope one day they reconsider.. hehe...:)

Coke goes magical! :)

Ooooh... never ending logos... hehe..:)


The most beautiful flowers around!:) Did the corporate logo, calling card, and tarp for their opening day.


Another logo i created for the promo of Coke. Many changes were done from this initial compre. Of course, i still prefer this one hehe..:)

This was the original compre I did for the intrinsic billboard. Wasn't quite happy with how the FA was done since it was quite different but well, I'll charge that to experience. Waaa! :)



One of my most recent works for the Buksan Mo campaign. My design was cascaded down to cans and other products of Coke. Awesome to have seen the graphic rendition in different formats around town :)




Here are some of the Christmas renditions of the Coke Side of Life i made. You'll notice that even such a minor fix can change the mood and tone of the whole scene.

Oh yes. My fave and the very first one i came up with for the music theme. Too "stylized" for clients but nonetheless i'm gonna have this printed on a shirt! Wooot! :)




The Buksan Mo or "Coke Side of Life" campaign was such a fun theme to work with. With positivity and creativity as the energy behind it. I came up with various designs and looks from the idea that anything and everything positive, fun and creative, all begins with a Coca-Cola (...and a smile, of course! :)) Enjoy! :)

When the Buksan Mo Campaign was launched they asked me to make a cover for the CD compilation to be given away. I created a few about music but and this was the one client picked.

Ahhh. One of my favorite collaterals i made for the region. This one never came out here in Manila since this was specifically developed for the other asian countries encouraging spicy food and Coca-Cola. :)

This is one of the Buksan ang Summer billboard compres i developed to be placed at the Edsa Guadalupe area. Another one i made was approved but nonetheless i think this is a noteworthy rendition:) I still can't find the one client approved but will post it soon as i find it..:)

This shot was taken for a billboard to culminate the start of the Coke Buksan Mo! summer. the "tattoo" isn't real and was only placed on his body digitally.

A look i developed with another AD in McCann early 07. Just love the product shot we took at AdPhoto.

Ooooh! Nothing beats a great foot massage at the end of the day haha! The logo i developed for the Thai foot massage business.

The San Miguel logo representing their support for the sports industry in the country.


A corporate logo i developed for my friends company.

The logo i developed for a Thai resto in Makati as well as the menu,look, etc. Super yummy thai food from the owners of the famous Sukhothai restaurant! :)

This video shows the history of sorts of the logo i developed for Coca-Cola for the HCM campaign of 2007. The "spork" icon was chosen to be used in all the HCM campaigns in different countries. I've yet to add audio in the video and will do as soon as i've posted a number of my works..hehe.

Oooh!:) Happen to stumble upon this Powerbar biking tour logo i made a looong time ago. hehe.. Not bad, I'd like to think. :P

This is the logo i developed for a food stall that was to be set up at katips area.

The official Coca-Cola Barkada logo i created way back..:)

Hmmm... well, this one is the look that i made for the FBDC pitch we won early this year. It was this funky but was later on mellowed down for many reasons i suppose. aww...:P

This is the horizontal billboard version of the poster done for Vietnam. Same elements but it's interesting to see the whole group spread out.:)

One of my recent works. All shots were done the day the TVC was shot. A separate studio was set up for JL while the other talents were shot on the set. The product was shot on another day. This is the core look and FA material for the main poster made for several countries in the region.