Hola! :)

Finally, my very own blogspot! wooot! This is actually gonna be my sort of temporary portfolio online not until i've created my own site. Nonetheless i'm pretty sure that the blog will do just fine for now. :) So what should you expect? well, you'll see a collection of selected works that i've done through the years as a senior art director from McCann Erickson, a multimedia aficionado using Adobe AfterEffects, Adobe Premiere, and Macromedia Director; and as an occasional graphic designer or creative director for special projects. My blog should give you an idea of my approach to design and art direction so feel free to let me know what ya think about it. Good or bad, im sure it'll help me one way or another :) So welcome and enjoy! :)




The Buksan Mo or "Coke Side of Life" campaign was such a fun theme to work with. With positivity and creativity as the energy behind it. I came up with various designs and looks from the idea that anything and everything positive, fun and creative, all begins with a Coca-Cola (...and a smile, of course! :)) Enjoy! :)
Rantings by at

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