t o i l e t_d.: 2008

Hola! :)

Finally, my very own blogspot! wooot! This is actually gonna be my sort of temporary portfolio online not until i've created my own site. Nonetheless i'm pretty sure that the blog will do just fine for now. :) So what should you expect? well, you'll see a collection of selected works that i've done through the years as a senior art director from McCann Erickson, a multimedia aficionado using Adobe AfterEffects, Adobe Premiere, and Macromedia Director; and as an occasional graphic designer or creative director for special projects. My blog should give you an idea of my approach to design and art direction so feel free to let me know what ya think about it. Good or bad, im sure it'll help me one way or another :) So welcome and enjoy! :)

This is the Philippine Army theme logo for 2008. Development involved calendars, stickers, and billboards. I am also proud to have been given a chance to be able to "indirectly" do some work in honor of my grandfather, the father of the Scout Rangers, Gen. Rafael "Rocky" Ileto. :) We miss ya!

One of my recent works from McCann which won us the pitch for a new product of Coke. I created and developed the visual identity as well as the look for the prints. Bravo Nikki Paqueo for agreeing to be our talent for the drinking shot! Ya rOcK! :)

The corporate logo i made for La Cora Creatives, Inc., the new bag company offshoot of the renowned Cora Jacobs of the 1980's :)

This is the template look i created for a bag design company La Cora Creatives, Inc. This was cascaded down to many other materials from calling cards, line sheets, tarps, a mini-brochure, etc.

These are the pages for the mini brochure i made for La Cora Creatives, Inc. I did the photography, art direction and layout. Wonderful and colorful bags eh?:) Fantastic! :)

t o i l e t_d.

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Hola! :)